Duration : 6 Months
Here a comprehensive syllabus for a Digital Marketing with AI course from Zero to Hero:
Module 1: Introduction to Digital Marketing & AI
What is Digital Marketing?
Traditional vs. Digital Marketing
Core Channels of Digital Marketing
Role of AI in Modern Digital Marketing
AI vs. Human Intelligence in Marketing
2: AI-Powered Market Research & Consumer Insights
Understanding Target Audience
AI Tools for Market Research (Google Trends, ChatGPT, SEMrush, etc.)
Competitor Analysis with AI
Predictive Analytics for Consumer Behavior
AI for Customer Segmentation
3: AI in SEO (Search Engine Optimization)
Basics of SEO (On-page, Off-page, Technical)
AI-Based Keyword Research (Ahrefs, SurferSEO)
AI in Content Optimization & NLP (Natural Language Processing)
AI for Backlink Building & SEO Audits
Voice Search & AI in Search Engines
4: AI in Content Marketing
Creating AI-Generated Content (ChatGPT, Jasper AI, Copy.ai)
AI for Blog Writing, Social Media Posts & Email Copies
AI-Based Content Personalization
AI-Driven Content Strategy & Topic Research
AI-Powered Video & Image Generation (DALL·E, Canva AI)
5: AI in Social Media Marketing
Automating Social Media with AI (Buffer, Hootsuite, Sprout Social)
AI for Content Curation & Scheduling
AI for Audience Engagement & Chatbots
AI-Based Hashtag & Trend Analysis
Sentiment Analysis & AI in Social Listening
6: AI in Paid Advertising (PPC, Google & Social Ads)
Introduction to Paid Ads (Google, Facebook, Instagram, LinkedIn, TikTok)
AI for Ad Copy & Creative Optimization
AI-Driven Audience Targeting & Retargeting
AI in Bidding Strategies & Budget Optimization
AI-Based Ad Performance Analytics
7: AI-Powered Email Marketing & Automation
Introduction to Email Marketing & AI-Based Personalization
AI for Subject Line & Content Optimization
Automated Email Campaigns & Drip Marketing
AI for Lead Scoring & Conversion Optimization
AI Tools for Email Marketing (Mailchimp AI, HubSpot, ActiveCampaign)
8: AI Chatbots & Conversational Marketing
Introduction to AI Chatbots & Virtual Assistants
AI Chatbot Development (ChatGPT, Dialogflow, ManyChat)
AI for Customer Support & Sales
AI-Based Lead Generation with Chatbots
AI-Powered WhatsApp, Messenger & Website Bots
9: AI in Video Marketing & Influencer Marketing
AI-Generated Videos (Synthesia, Pictory, Deepbrain AI)
AI-Based Video Editing (Runway ML, Canva AI)
AI for Video SEO & Performance Tracking
AI-Powered Influencer Marketing Platforms
Deepfake AI & Ethical Concerns in Video Marketing
10: AI in E-Commerce & Affiliate Marketing
AI-Powered Product Recommendations & Upselling
AI for Dynamic Pricing & Personalization
AI for AI-Based Affiliate Marketing Strategy
AI for AI-Powered Landing Page & Funnel Optimization
AI in Chat Commerce & Voice Commerce
BONUS: Hands-on Projects & Certifications
✅ AI-Powered SEO Strategy Implementation
✅ Running AI-Optimized Google Ads & Facebook Ads
✅ AI-Generated Blog & Video Content Creation
✅ AI Chatbot Integration for Business
✅ AI-Powered Email Automation Campaign
Certifications You Can Aim For :
✔️ Google Digital Marketing Certification
✔️ HubSpot AI-Powered Marketing Certification
✔️ Facebook Blueprint AI Certification
✔️ SEMrush AI SEO Toolkit Certification
✔️ IBM AI Marketing Specialist Certification
Ahilyanagar Office
Office No.1 - 1st Floor, King Corner, Sonanagar Chowk, Kushthadham Road, Savedi, Ahilyanagar, 414003
Mumbai Office
Office No.2 - Cine Prime Mall, Near PVR Cinemas Kanakia, Beverly Park, Mira Road, Mumbai - 401107
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